Competition online has become so intense that even small blogs sometimes struggle to compete. And if you want your blog to be noticed, you need to know how to design your site in a way that produces such result. Even if your blog is not meant for marketing purposes, a good design is still necessary to help attract and engage readers.
The following are five web design skills you should master for successful blogging:
Mobile User Optimization
Over the past few years, it has been demonstrated that mobile devices are now more widely used for Internet access compared to their desktop counterparts. But because mobile devices are smaller, reading text on them introduces a new set of challenges. Being a blogger, you have to know how to design your site in a manner that improves people’s reading experience by being able to scale or stretch a page. Bloggers often use a CMS (content management system) where this feature is already inbuilt or where there are plug-ins that you can choose from.
Search Engine Optimization
You can have the most magnificently designed website or blog in the world, but unless people know it’s there, it’s not going to do much. You have to remember that search engines do not have formulas that assess the quality of your site, so when assigning you a spot in the search results, they will look at how people engage with your site, that is, through comments, links, reactions, and the rest. In other words, you have to learn how to reach out to a bigger audience using SEO techniques, so as to increase your chances of getting a higher page rank.
Whether or not you’re a good videographer doesn’t erase the face that media can make a large contribution to your blog’s success. how to and self-intro videos are typically preferred over plain and simple text and images. If you can’t come up with a video for any reason, you can try using GIFs to make your posts come alive.
Your logo will serve as your brand as a blogger. When people see it, they should get some picture of what your blog is about. At the same time, you’ll want this logo to appeal to your target audience, whether your website is for families corporate executives, art enthusiasts and so on.
Lastly, when creating web design for a monetization blog, be sure to put links in a way that makes them blend seamlessly with the rest of your design. Yes, there is a way to promote products, other writers or yourself by adding links that are not distracting. Learn how to do it by checking out some of the best blog designs out there, but most probably, you will find that it’s all about picking the right colors, fonts and font sizes.